A revolutionising trading card gaming (TCG), using innovative gameplay developments and web3 technologies to radically improve the player experience.

A. BASIC:

• Name: Aradena
• Ecosystem:           Ethereum
• Raised $1.2M for pre-seed equity round, led by Animoca Brands last year, and now looking to raise $3-4 million through a SAFE round using the Y-Combinator SAFE to offer investors both equity and token warrants.
• Raised over $1.3 million in revenue from community game asset sales (different NFT Collections).
• Expected IDO/TGE timeline : Next year
• Monthly Burn Rate: $165,000 (runway: Q1 2022)

B. OVERVIEWS:

1. Key problems in this market:
   • TCG gaming is a $6.5 billion market worldwide, making up 12% of online gaming revenue, and is forecasted to double to $12 billion by 2030. There are over 160 million registered players in digital TCGs, many of which are dissatisfied by unresolved pain points, increasingly aggressive monetisation models, and stagnant gameplay.
2. How Aradena tackle these problems:
   • Web3 TCG: Build a new, unique and strategic game that attracts traditional gamers by combining the addictive game loops of digital trading card games with a visually immersive 3D hex battlefield, where players utilise movement and positioning to engage in tactical battles.
   • Aradena is also heavily focused on building with its community. For example, by owning a Warrior of Aradena NFT, users will gain access to exclusive Discord channels, including development feedback and development voting, which integrate heavily into Aradena’s agile and community-led development process.
   • Offer special on-chain features:
     • True game asset & cardownership.
     • The ability to trade and sell assets for real money.
     • Limited earning opportunities from skill-based LTE tournaments.
     • A real stake in the game economy through on-chain tokens.
3. Business Model:

   • They will be following a similar model to God's unchained who has traded over 25 million in-game NFTs on their marketplace.

   • 2 sources of token revenues:

     Direct Revenue

     These are revenue streams that are directly added to Aradena’s balance sheet as income.

     1. Royalties from secondary sale of NFTs (1% to 5%)
     2. $AG Liquidation from the Treasury when thresholds are reached
     3. IP-Related value (monetizable lore & licensing agreements)

     Indirect Revenue

     These are revenue streams that flow back to the game’s ecosystem (Game Reward Pool) to continue the earning features ($AG faucets) functioning. The excess will be added to the Treasury and be part of Aradena’s revenue.

     1. $AG Sinks (Main)
        1. Gold Card Packs (Silver counterparts may also be added)
        2. Gold Singular Cards (Silver counterparts may also be added)
        3. Arcane Merge (Arcane Burn may be added)
        4. Recruitment Feature
        5. Warrior Skill Titles
        6. LTE Tournaments
        7. Trading Commissions
        8. Season Pass
        9. Warrior Deed

     Revenue Model for NFT Investors

     Here are two (2) primary ways for NFT investors to earn revenue, increasing the value of Warrior NFTs:

     • Playing themselves
     • Through a scholar/worker using the asset on the investor’s behalf

C. TRACTION & ROADMAP:

• August 2021: The initial genesis nonfungible token (NFT) collection of 8,000 Warriors of Aradena sold out in just 13 minutes — one of the fastest-generative avatar NFT sellouts in history. Generated $1.3M in revenue.

• November 2021: The genesis Women of Aradena collection consists of 5,200 Female Warriors who were also hand-drawn by the same artist. This collection has the same functionality as our 'Warriors of Aradena', and are also currently being recreated in 3D as playable characters in 'Aradena: Battlegrounds'. Women warriors were a free-to-claim mint for holders of our genesis 'Warriors of Aradena’.